2400 - Driving B2B Success Through Sales Forecasting and Customer Understanding with Roadmap's Steve Whittington

Josh Elledge

Published on: 28/03/2026

In this episode, Josh Elledge hosts Steve Whittington, President of Roadmap. Steve discusses how his passion for climbing parallels his approach to business challenges. He explains how Roadmap helps medium-sized B2B firms and manufacturers achieve predictable revenue growth through data-driven sales forecasting and customer segmentation. Steve shares practical advice on moving from “hope casts” to accurate forecasts, understanding ideal clients, and tracking key sales activities.